Axel Nieves Limia

Es de Arroyo de La Miel (Málaga)

Registrado el 19-05-2021

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Determining the most effective media mix to display ads, identifying target audiences.
- Coordinating, monitoring and evaluating paid social and display campaigns and strategies.
- Collect and analyze campaign and market data.
- Optimizing paid social campaigns according to geographic exposure, frequency, budget and target behavior.
- Allocating budget and monitoring costs.
- Campaign implementation in facebook ads manager, twitter ads, linkedin ads, reddit ads and pinterest.
- Tags and tracking management (use of google tag manager and dcm)
- Planning and delivering crm strategies across different clients encouraging customer retention.
- Deciding on the crm platform structure ensuring it works seamlessly across the organisation and captures all required information depending on the key metrics.
- Working closely with all departments to ensure the crm works effectively for all aspects of the company.
- Overseeing direct communications with customers through the crm.
- Ensuring the database is segmented effectively for targeted marketing activities.
- Developing testing strategies for all aspects of the crm to ensure the most effective approach for the clients and their products.
- Ensuring all assets required to traffic sms and email campaigns.
- Usage of crm platforms such as salesforce, salesforce marketing cloud and hubspot.